recognized, respected, trusted and remembered are the goals
any agent must reach in order to achieve success in the Real
The first and most important step toward achieving
these goals, is maintaining constant quality contact with the
community you are farming, your prospects, clients and business
The constant contact will make you recognized and remembered.
The quality contact
will make you respected and trusted.
Although everybody agrees to these facts, many give up trying to establish such
a contact. The reason is always the same: the process is extremely
time and resources consuming.
Many can't afford it, others are just too busy.
And even if you decide to invest enough time and resources, other problems arise.
Traditional techniques, such as sending printed materials or
cold-calling, work well as often as not. Printed materials tend to end up
in the trash before being read, calls annoy people and sometimes
do more harm than good.
We truly understand this problem. Our in-depth knowledge comes from more than
three years of serving the Real Estate Community with both
articles and products related to Real Estate Marketing. And
most of all, it comes from listening to our
By combining our technical and editorial skills, we have created NetRealinTouch,
a newsletter marketing system that is a lot more economical, virtually no-time
consuming and with a better chance of getting your messages across than traditional
Although the way NetRealinTouch works can be explained in a single phrase, the
can bring you take up a lot more space.
Basically, all you need to do is to upload your list of contacts, and the system
starts sending them regular, professionally-written newsletters on your behalf.
As for the benefits….
· Extremely low cost, compared to traditional mailing. For example,
for 1000 postcards sent once a month, you have to pay roughly $700. For about
20 times less ($ 34,95/monthly), you can send 1000 Farming newsletters four
times a month.
· Virtually no-time consuming. NetRealinTouch takes the hard
job of creating
content off your hands. Our editorial team creates, gathers, organizes
and screens the content for you. Insightful,
informative and professionally-written articles cover all the topics.
There are currently two different newsletters available: Farming and Prospecting.
The Farming newsletters contain topics of general interest: Family, Food and
Drink, Gardening, Health, Home, Leisure, Pets, Tips.
The Prospecting newsletters
contain real-estate related topics: Home, Seller Tips, Buyer Tips, Moving/Relocating,
Mortgages Info, Real-Estate Investments.
Once you upload your contact list, you
can rely on the system to send your regular newsletters, at the day and hour
you choose, for as long as you want. No more
intervention is required from your part. You can concentrate on other aspects
of your business, or even go on vacation.
But the system also allows you control over the sending process, the content
of the newsletters, the design and the schedule.
· Happy recipients. Since your newsletters will contain useful information
on topics of interest to the recipients, you will not be perceived as “the pushy
agent who wants something from me”, but as the “professional agent who’s giving
me something of value”. You will gain good will, recognition, and a good place
in people’s minds.
· Gaining community insights. The system provides you with detailed statistics
of the response your newsletters receive. You can easily identify the contacts
who are most interested in the info you are providing, the topics that get read
more often, a particular article that caught the public’s attention, and many
more. It’s up to you to gain the most from this intimate knowledge.
· Expanding your contact lists. Just as a good agent will always
get referrals from his happy customers, a good newsletter will always be forwarded.
a great opportunity for you to get even more than you have bargained for, and
expand your contact lists.
· Get your marketing message heard. The system allows you to
insert your own copy into the newsletter. A hot listing may receive a lot of
your contacts, especially since your other great content has already put them
into a good mood.
· Enhance your web presence. You do not need a website to use
NetRealinTouch, but if you do own one, you can benefit even more. Use the integration
to include the newsletters in
your website simply by pasting a code.
The system is so flexible that it allows you to efficiently target several
of audience simultaneously.
· Community members in the area you are farming. The Farming
newsletter is a great choice for this category. Since they are not actively looking
or sell a property, a newsletter containing your latest listings may not be such
a good idea. Instead, a newsletter on general interest topics, such as family,
health or leisure, will bring you a more positive response. You will be acknowledged
as a preeminent and deeply involved member of the community. And this status
can only lead to good things for your business.
· Active prospects and clients. The Prospecting Newsletter will
strengthen your image as a highly-qualified professional who always looks out
the best interest
of his/ her clients. The info contained in this newsletter can prove to be a
life saver, and they will love you for it.
· Past Clients. The Farming newsletter will tell your past clients
are an agent
whose dedication goes far beyond a single point of sale. And you can be sure
that the next time they are on the market, they will go no further than your
· Business Partners. You can offer to promote your business
partners in your
newsletter, thus strengthening your relationship with them.